As part of an absurdly clever advertising campaign orchestrated by ad agency M&C Saatchi Milano for insurance firms Europ Assistance IT and Genertel, a giant submarine was installed near the city center as if it had suddenly burst through the street. The carefully orchestrated stunt which unfolded on October 1st was complete with a live reenactment meant to reinforce the idea of safeguarding yourself and possessions against unforeseen events. Read more over on Designboom. All images courtesy M&C Saatchi Milano.
Categorised in: Bizarre
This post was written by Nadia Vella